About L&E Holding LLC
We are an e-commerce operating company based in Albuquerque, New Mexico. We own, manage and scale a portfolio of Shopify stores serving customers across the United States.
Our Story
L&E Holding LLC started with a single Shopify store and a simple conviction: online retail is won by operators, not spectators. What began as one brand became a portfolio of stores spanning apparel, home, and wellness.
Today our New Mexico team handles everything in-house — storefront development, product sourcing, inventory, fulfillment partners, customer support and paid acquisition — so each brand we run benefits from shared infrastructure and hard-earned playbooks.
Our Mission
To build and operate durable online stores that customers trust — combining great products, reliable fulfillment and disciplined economics.
Our Vision
To become one of the leading independent Shopify store operators in the United States, growing our portfolio brand by brand.
Our Values
Owner Mindset
Every store is run like the asset it is — with real P&L accountability.
Operating Systems
Repeatable Shopify playbooks that make each new store faster to launch.
Customer First
Fast shipping, honest products and support that protects the brand.
Disciplined Growth
We scale on margin and retention, never on vanity revenue.